Welcome to the coaching section of Fortitude Foundry. Here, we focus on turning your challenges into stepping stones for real success.
Navigating a software business isn't simple, is it? There are so many moving parts, from product development to team management. That's where I come in. My background spans a variety of experiences that equip me with a broad perspective on tackling business hurdles.
I served in the Royal Marines, worked in management consultancy, and started two businesses. So when we sit down to tackle your company's unique issues, we won't just be looking at spreadsheets and flowcharts. We'll be applying a holistic approach that includes resilience and long-term strategic thinking.
Together, we'll get to the heart of what your business needs. Whether that's a product pivot or a new approach to team dynamics, we'll work on a strategy that’s tailored to your unique challenges. It's not just about overcoming obstacles; it's about turning them into opportunities for growth.
So, this isn't just a journey to hit your next milestone. It's a commitment to broadening the scope of what you and your software enterprise can achieve. It’s about making smart decisions and leading with integrity.
Ready? 👉 Book in a discovery call now.
Strategic Consultancy with a Difference
Welcome to the strategic consulting side of Fortitude Foundry. This is where we dig deeper to uncover what truly fuels your business.
Look, running a business isn't just about the day-to-day. It's also about understanding the big picture and how your actions today will shape your future. That's what my consulting work focuses on: strategy and foresight.
My background includes a stint in the Royal Marines, where planning and risk assessment were crucial. I've also started a couple of businesses and have consulted for others. What this means for you is that I can bring a varied set of skills to the table, all tuned toward understanding your business more profoundly and crafting a long-term strategic plan.
Unlike my coaching service, which involves a more collaborative approach, my consulting work is deeply analytical. I'll spend a year immersing myself in your business, becoming a part of your C-suite. My aim is to understand every aspect of what you do, identifying overlooked risks and untapped opportunities.
This isn't just about handing over a bunch of data and calling it a day. It's about translating that data into actionable plans that fit your business's specific needs and market position. Whether you're a seasoned executive looking for a fresh angle or a business owner needing a solid plan for the future, I offer a clear, unbiased perspective.
So if you're after strategic guidance rooted in a multifaceted understanding of today's business landscape, you're in the right place.
Ready? 👉 Book a call here
Partnering with Executives: A Space for Real Growth
Exec roles carry their own unique pressures. From constant decision-making to managing high expectations, it's easy to feel swamped. That's where I step in, offering bespoke coaching aimed at executives who've moved beyond the startup hustle.
What sets my approach apart is its foundation in practical experience, not just bookish theory. I draw on insights gleaned from a decade in the Royal Marines, translating those into actionable, corporate-focused strategies. I'm talking about tested methods that have proven their worth in high-stakes, high-pressure environments. The result? You get tools that help you make clearer decisions, assess risks better, and lead with more confidence.
One aspect often overlooked in executive roles is the emotional and mental toll it takes. While strategy is important, so is mental well-being. Our conversations aren't just another boardroom meeting; they're a confidential space where you can honestly share what's on your mind, away from corporate politics. It's about tackling not just the outward challenges but also the inward ones that can equally impact your effectiveness.
So, this isn't just coaching. Think of it as a partnership, a collaborative effort aimed at not just improving your business performance but also enriching your mental resilience. The focus is on you—providing the reflection space, the actionable tools, and the emotional support you need to excel in your role.
If you're a seasoned exec, this is your opportunity for real growth. I'm here to offer not just advice, but genuine, whole-hearted support, ensuring you're well-equipped for the challenges today and tomorrow bring.
Fractional Advisory: The Special Forces of Business Strategy
You're looking for someone who can dive into your business ecosystem, surface with insights, and parachute in precisely when you need expert advice. That's where I come in. Unlike other advisory roles that are more "in and out," my fractional advisory is like having a special forces strategist on retainer—focused, deep, and uniquely skilled.
My background? A decade in the Royal Marines, followed by a seamless transition into business. I've worn multiple hats: entrepreneur, management consultant, and even boots on the ground in challenging environments. My unique skill set enables me to see the forest and the trees, offering you insights and advice from a perspective few possess.
What really distinguishes this service from my other offerings is its on-demand nature and specialised focus. Need someone to validate a critical decision? I'm a phone call away. Looking to identify a business risk before it erupts? Let's avert that crisis before it even becomes one.
As your fractional advisor, I'm here to inject rapid, effective, and customised strategies into your operations. Think of me as your go-to problem solver, the secret weapon you deploy for the critical missions that really count.
Looking to explore new market territories? Navigating the culture in a merger? Restructuring your organisation?
I provide real-time, situation-specific advice. In essence, I'm not just your advisor; I'm your strategic co-pilot, geared to respond instantly and effectively to whatever challenges your business may face.
Watch and listen to the podcasts I’ve been involved in.
Commando Mindset Series
RMG Digital - Rupert and Antony
Future of Teamwork - Dane and Antony
Spotlight Moments: Dive into the highlights of my journey as featured in the media. From insightful interviews to thought-provoking features, discover the stories that have put me in the news and at the forefront of impactful conversations and work.
Products are coming soon…
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